Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting traffic from the “Free,” “Organic,” “Editorial” or “Natural” search results on search engines.Search engine optimization affects only organic search results, not
paid or “sponsored” results such as Google AdWords.
- Unique and Accurate Page Titles and Meta Description
- Words in the page content/Great content. Accurately describe the page’s content
- Links between Websites
- Words in Links.
- Reputation : Fresh engaging content, Quality no of links
Best Practices for doing the SEO on your website
Assuming you have a good quality and fresh content on your website. Here are the basic steps to do the SEO on your site.
Unique and accurate page titles
Page titles are an important aspect of search engine optimization.
Create unique title tags for each page. Indicate page titles by using title tags
<title>This is a page title element</title>
Each of your pages on your website should have unique and accurate page titles which helps Google know how the page is distinct from the others on your site. The page title should be accurate i.e. related to the content of the page and effectively communicates the topic of the page’s content.
A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document Ideally, you should create a unique title for each page on your site.
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in
the search results.
Page title contents are displayed in search results
When a site appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bolded if they appear in the user’s search query. This can help users to recognise if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings or services.
Description Meta Tag: Accurately summarize the page’s content
A page’s description meta tag gives Google and other search engines a summary of what the page is about, whereas a
page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph. Like the title tag, the description meta tag is placed within the head tag of your HTML document.
Description meta tags are important because Google might use them as snippets for your pages. Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query.Adding description meta tags to each of your pages is always a good practice.
Words in the snippet are bolded when they appear in the user’s query. This gives the user clues about whether the content on the page matches with what he or she is looking for.
Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result.
Use unique descriptions for each page
Use description meta tags to provide both search engines and users with a summary of what your page is about!
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.
Structure of Site URLs
Choose a URL that will be easy for users and search engines to understand!
URLs will convey content information easily. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, “friendlier” URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.
If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.
URL to a document is displayed as part of a search result in Google, below the document’s title and snippet. Like the title and snippet, words in the URL on the search result appear in bold if they appear in the user’s query. The words in the URL might appeal to a search user more than an ID number. Google is good at crawling all types of URL structures, even if they’re quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Some sites try to achieve this by rewriting their dynamic URLs to static ones; while Google is fine with this.